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The Science
Science that starts with her
Every formulation begins with women's biology, thoughtful ingredient selection and evidence worth understanding.
Science designed around women
Women's bodies aren't smaller versions of men's bodies.
Hormones, cycles, metabolism, and nutritional needs can change in ways that influence how women feel at different points in their lives.
At House of Wellness, we use that understanding as a starting point. Our formulations bring together women's biology, scientific evidence and thoughtful ingredient selection to create wellness support designed around what women's bodies may need.
Botanicals, vitamins and minerals - chosen for a reason
Start with the science. Build with purpose.
Every House of Wellness formulation begins with a simple question: what does this ingredient bring to the formula, and why does it belong there?
Biology first
We consider the biological realities of women's bodies and the ways their needs can change across cycles, hormonal transitions and everyday life.
Evidence driven
We look at available scientific research and evidence when evaluating ingredients and their role in a formulation.
Thoughtfully formulated
Ingredients aren't included because they are fashionable or familiar. They have a purpose within the formula, working alongside other components to address a considered wellness need.
Safety matters
Effective wellness begins with responsible formulation. We consider quality, appropriate use and safety alongside the potential benefits of every ingredient.
It starts with the ingredient
Nothing gets a place in the formula without a reason. From botanicals rooted in traditional wellness to vitamins, minerals and other researched ingredients, we look at the evidence, intended role and relevance to women's wellness before bringing an ingredient into a formulation.
Black Cohosh
Traditionally used in women's wellness, Black Cohosh is studied for its role in supporting menopause-related concerns, including hot flashes and mood changes.
Found in: UNPAUSE 40+Chasteberry (Vitex)
A botanical commonly used in women's wellness, Chasteberry is studied for its role in menstrual cycle support and PMS-related concerns.
Found in: Cycle SupportAshwagandha
An adaptogenic botanical studied for its role in stress response, resilience, energy, and overall well-being.
Found in: UNPAUSE 40+ · UNLOCKShatavari
A traditional Ayurvedic botanical associated with women's hormonal and reproductive wellness, and used in formulations supporting cycle and hormonal health.
Found in: Cycle Support · UNLOCKShilajit
A traditional Ayurvedic ingredient increasingly explored for its role in energy, vitality and everyday wellness, including its potential relevance to women's wellness.
Found in: UNLOCKVitamins & minerals
Essential nutrients can play important roles in energy metabolism, bone health, immunity and everyday nutritional wellbeing.
Found in: Selected formulationsWhy formulations matter
The ingredient is only part of the story. We don't look at ingredients in isolation.
The way ingredients are selected, combined and formulated matters too. Each House of Wellness product is built around a specific wellness need, with the formulation designed to bring its chosen components together purposefully.
- The goal isn't more ingredients.
- It's the right ingredients, for the right reason.
Guided by expertise
Science is stronger when it is informed by people who understand women. Our approach brings together perspectives across women's health, nutrition, and wellness to help inform how we think about women's changing needs.
Dr. Parul Gupta
MS (Obstetrics & Gynecology)
Practicing Gynecologist & Women's Health Advocate
Dr. Nisha Verma
PhD (Clinical Nutrition)
Hormone & Women's Wellness Nutritionist
Dr. Shweta Mendiratta
MS (Obstetrics & Gynecology)
Specialist in Hormonal & Metabolic Health
Science, without the jargon
You shouldn't need a science degree to understand your wellness.
Women's health can get complicated quickly. We believe the science behind a product should be rigorous, but understanding it shouldn't be. That's why we aim to make our ingredient choices, formulation thinking and wellness approach easier to understand.
Science you can understand. Care you can trust.
Women's wellness doesn't need more noise. It needs thoughtful questions, better understanding and products created with purpose.
That's the science behind the House.
Explore House of Wellness
Why is a science-first approach important in women's wellness?
Women's bodies experience biological changes that can influence hormonal, nutritional and everyday wellness needs. A science-first approach helps us evaluate ingredients and formulations with those differences in mind.
How do you select ingredients?
We consider the available scientific evidence, the ingredient's intended role, its relevance to women's wellness and how it fits with the rest of the formulation.
Do natural ingredients automatically mean they are safe?
No. Natural does not automatically mean safe or effective. Ingredients need to be evaluated for their intended use, quality, evidence and suitability within a formulation.
Do you focus on short-term relief or long-term wellness?
It depends on the product and the need. Some formulations are designed for targeted support, while others are intended to become part of an everyday wellness routine.
How do you make complex science easier to understand?
We focus on explaining what an ingredient is, why it is included and what role it is intended to play, without unnecessary scientific jargon.